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Sales Analysis report

A critical measure for both sales reps and managers, conversion rates show you the rate at which leads are moved from one stage in the sales process to another.

This metric provides insight into the typical value generated per sale. Ultimately, this guides sales managers in strategic planning, setting revenue targets, and identifying lucrative market segments for focused engagement.

Used to assess the efficiency of the sales process, this metric helps in identifying bottlenecks that lengthen the cycle. Shortening the sales cycle through faster lead qualification and engagement tactics in various sales process stages can significantly

This metric pinpoints when and why customers leave your business 


  • For customers 

    1. This metric pinpoints when and why customers leave your business and opens the door for conversations and ideas about how to improve retention rates. Are there common times when customers leave, or triggers that seem to push them out the door? How can you fix these?
    2. Comparing won and lost deals reveals patterns and areas for improvement in sales strategies. This analysis is invaluable for enhancing onboarding and training programs and refining sales tactics to increase future success rates.

  • For customers 

    1. Sales reps primarily use this metric to assess their call performance. Managers can also use it to coach reps on effective communication techniques and call strategies. Additionally, they can find insights to praise or discourage certain techniques during performance review conversations.
    2. Comparing won and lost deals reveals patterns and areas for improvement in sales strategies. This analysis is invaluable for enhancing onboarding and training programs and refining sales tactics to increase future success rates.

Your lead response time is the amount of time it takes for reps to follow up with potential clients after they first contact your company. Forbes cited the average lead response time as 47 hours and notes that those who reach out within five minutes are 100+ times more likely to see success than those who wait even 30 minutes. Ultimately, understanding this metric can help sales reps become more proactive about reaching out to leads.

Daniel Gallego

Social media Manager

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Annual revenue

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  • sales analysis tool

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  • customer relationship management

    Easy-to-use customer relationship management (CRM) capabilities

    CRMs manage sales data of all kinds in one place: customer interaction, sales activities, and overall performance. For example, without a CRM, you might miss key information like customer behavior patterns, such as when potential customers typically drop out of the sales cycle or which channels engage customers the most effectively.

Many advanced CRM systems now incorporate AI for a deeper, more nuanced analysis.

"Now often found built into CRMs, automation helps simplify tasks like record updates, report generation, and other admin duties."

Daniel Mark

Head of Finance and Operations

Predictive analytics

Using historical sales data, predictive analytics can forecast future trends. These forecasts are instrumental in preparing for market shifts or changes in customer behavior. 

Sales analysis digs into data for insights and strategies. It’s about finding what works based on solid evidence. When blended with a seller’s instinct and human intuition, sales teams can make informed decisions while testing new strategies and recipes to drive sales success.

 

"Now often found built into CRMs, automation helps simplify tasks like record updates, report generation, and other admin duties."

Daniel Mark

Head of Finance and Operations

How much your sales are increasing over time.

The percentage of leads that become customers. It’s also interesting to analyze this on a stage-by-stage basis.

A good rule of thumb is to do a quick check every month, a deeper dive every quarter, and a full-on treasure hunt at the end of the year.

Monthly check-ups help you stay on top of things, quarterly reviews let you spot trends, and annual analyses give you the big picture.

Average Deal Value

The average value of each sale.

Monthly check-ups help you stay on top of things, quarterly reviews let you spot trends, and annual analyses give you the big picture.

Good sales analysis on a regular basis can have an enormous impact on your business.

Most often, there are opportunities for improvement that you’re not seeing while you’re in the weeds, but if you take a step back and analyze your sales data they’ll all of a sudden appear.

Analyzing your sales funnel helps you find and fix any clogs. You’ll see where prospects drop off and how to keep them moving smoothly through the sales pipeline, making it easier to turn leads into happy customers.

This can be very powerful: one of our customers reported 2.6x more revenue after fixing a small clog in their funnel

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